Consumerist Puppets

So, just a short post for now, but I just wanted to talk about this video called The Good Consumer. It is a satirical argument against the consumerism that seems to be taking over the U.S. and probably many other places in the world. Much of this video's argument is shown through simple color contrasts and very robotic narrations that seem to be brainwashing the characters in the video.
The black and white colors displayed on the people/consumers, is a direct contrast to the objects and goods they are consuming. I think this is trying to say that people feel like they are dull or boring unless they consume these bright, colorful goods. It is also juxtaposing this idea with the impression of consumers being robotic, and just doing what they are told. The narration, instructing the characters in the video on how to be a "good consumer", does a very fine job of making these consumers seem nothing more than ignorant, materialistic, little puppets.
So is consumerism as bad as it seems in this video? Is it as big of a problem as the author of The Good Consumer seems to think? I'm going to start thinking about my life, and how bad of shape I am in, materialistically speaking... I do not want to be a puppet!